Break Up with Breakage
If you’re dealing with breakage, shedding, or hair that just feels fragile lately, we need to introduce you to one of our not-so-secret weapons: Oribe’s Hair Alchemy Fortifying Serum. It's one of those products that once you start using, you never want to be without again.
Designed for those with fine, brittle, or breakage-prone strands, this daily serum strengthens hair from the inside out—literally. Formulated with Oribe’s signature Cotinus, Bamboo, and Plant-Based Collagen blend, it penetrates the hair shaft to reinforce weak spots and build resilience over time. Translation: stronger hair, fewer flyaways, and less hair left in your brush.
Why we love it:
Weightless but powerful – It absorbs instantly with zero greasiness.
Breakage who? – Clinical studies showed hair is 2.9x more elastic and 133% stronger after consistent use.
Smells amazing – Like every Oribe product, the scent is subtle, luxe, and so addicting.
How to use it:
Apply one to two pumps into damp hair from mid-length to ends. Comb through and style as usual. For best results, use it daily—think of it like skincare for your hair (because it kind of is).
Available now at Frida in-store + online.
Because strong, silky, resilient hair starts with the right foundation—and this is it.
